A world computer. For the people, by the people. But bigger and better.
Mental model: Ethereum is bringing Massive Multiplayer Online Role Playing Games (MMORPGs) to the real world
Mainnet is relatively neutral. It's Layer 2s that make opinionated and centralized style decisions.
Ethereum is part science fiction, part real-time software. It should lean into wireframe aesthetics to bridge both worlds and align w its own Layer 2 roadmap.
The current culture of ethereum is software developers (micro and macro focused), digital artists (tech leaning), and independent finance (high risk investors, entrepreneurs, and startups).
The symbol of Ethereum is the Ethereum Crystal.
After running a design sprint on the account myself. It became evident that this would be one of the most powerful, censorship resistant, chaotically neutral memecoins to afford digital space to anyone who wanted to embrace the more primitive aspects of our industry.