Design Sprints + Qualitative Analysis Reports

0001: Ethereum

Idea of Ethereum

A world computer. For the people, by the people. But bigger and better.

Ethereum Concept

Mental model: Ethereum is bringing Massive Multiplayer Online Role Playing Games (MMORPGs) to the real world

  • A global, high-stakes, computer game but it's your real life
  • Global economy
  • Open world

Style of Ethereum

Mainnet is relatively neutral. It's Layer 2s that make opinionated and centralized style decisions.

Ethereum Style 1

Ethereum is part science fiction, part real-time software. It should lean into wireframe aesthetics to bridge both worlds and align w its own Layer 2 roadmap.

Ethereum Style 2 Ethereum Style 3 Ethereum Style 4 Ethereum Style 5

Culture & Behaviors

The current culture of ethereum is software developers (micro and macro focused), digital artists (tech leaning), and independent finance (high risk investors, entrepreneurs, and startups).

Digital Art

By digital artist A.C.K

CryptoPunks

CryptoPunks by Larva Labs (acq. by Yuga Labs)

Base Layer 2

Base Layer 2 (blockchain) daily transactions

Seed Club

Seed Club (private venture) acquisition of Build

Symbol

The symbol of Ethereum is the Ethereum Crystal.

Ethereum Crystal

0002: $ANON

Anon Concept

Recommendation for Anon Scalers

  • Idea: Anonymity
  • Style: Black and White
  • Culture & Behavior: Cyberpunk. Anarchism. Degeneracy.
  • Symbol: ?

First Hand Design Sprint

After running a design sprint on the account myself. It became evident that this would be one of the most powerful, censorship resistant, chaotically neutral memecoins to afford digital space to anyone who wanted to embrace the more primitive aspects of our industry.

  • Say what you really want to say - to power, to your network, to yourself, etc
  • Embrace anonymity technology like the original cypherpunks desired
  • Create art, software, and media without the constraints of external judgement
  • Rebel for a larger purpose or for the entertainment of it all
Anon Concept 2 Anon Concept 3